On December 1, 2017, Goodyear and leading e-commerce giant Jingdong signed an agreement in Shanghai on a strategic partnership.

JD.com will establish a product-specific supply channel, and Goodyear will provide online exclusive tire products for the JD.com platform. At the same time, the Goodyear brand high-quality retail stores in 10 cities in China will cooperate with Jingdong Chepin to develop O2O business and achieve a seamless connection between Jingdong and the Goodyear offline stores.

This powerful alliance is simply comparable to Zhan Huang joining hands with primary school students. Messi is holding Luo's boss and obviously he can consolidate the singles. He only has to join forces to open a link, and the tire electric trade circle is about to set off a big wave.

Goodyear Goodyear and Jingdong Strategic Cooperation Signing Ceremony

The consumption upgrade of the tire industry's 'Internet+' retail service model is imperative. Taishan collapsed and the strong players stood up.

In the future, the importance of e-commerce in the automotive aftermarket will become increasingly prominent. Goodyear’s strategic cooperation with Jingdong will also open up new tire shopping experiences for consumers. By building the Jingdong platform's exclusive product line and realizing the 020 marketing model, it has expanded the coverage of Goodyear's sales network in China, increased consumer confidence in genuine supply, and provided customers with better quality and higher-end services.

In the coming honeymoon, Goodyear will fully support the activities hosted by JD Automotive. In activities such as "618", "Double 11", "Double 12" and category day, JD.com will promote Goodyear as a strategic partner. During this year's Double 11 period, Goodyear and JD's strategic cooperation preview has already achieved significant results.

Come to Japan and fight together. First of all, on the Jingdong Auto Supplies Festival, which was officially opened on December 1 this year, Goodyear will have its own dedicated display window and sales channel, and it will also be promoted in more media channels in the later stages of the event. So if you want to rush to the Goodyear tires, you can't go wrong with Jingdong!

Goodyear Observe Goodyear tire installation

In return, Goodyear will also gradually open a network of high-quality retail outlets offline, allowing Goodyear's Jingdong platform online consumers to receive the perfect offline service and achieve seamless integration between Jingdong and the Goodyear offline stores.

As a tire brand with a history of more than 100 years, Goodyear has always insisted on innovative thinking and is committed to applying new technologies to products and services, bringing a first-class automotive experience to consumers around the world.

This strategic cooperation reflects the high degree of agreement between Goodyear and JD.

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