2017 TIRE+ Expo 2017 was opened on the morning of September 20 at the New International Expo Center in Shanghai (Pudong). The exhibition was co-sponsored by China Rubber Industry Association and China United Rubber Co., Ltd. The theme was "Made in China, China's Power" to jointly create "China's high-end brand tire exhibition."

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Xu Wenying, vice president and secretary-general of the China Rubber Industry Association, said: The most important goal of our 2017 China International Tire and Aftermarket Exhibition is to bring together China's outstanding national companies, and to jointly promote tire knowledge. People can buy tires that suit them; at the same time, the association also wants to take a good platform to form a high-end tire brand exhibition and showcase advanced technologies and products of China's outstanding tire companies, so that the advantages of these high-end brands can be more concentrated and work together to expand. The influence of Chinese tires in the world.

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In the same period, the exhibition also launched the “Endorsement of Ethnic Tire Brands” campaign. Many national tire companies’ leaders endorsed creative posters and jointly promoted and promoted the use of national brand tires. In the tire industry, media, car companies, dealers channel attracted widespread attention, have been forwarded to dissemination, so that more Chinese consumers understand the national tire brand. Excellent ethnic enterprises are all socially responsible and time-honored. Promoting the overall development of the industry under the advocacy and guidance of the association will be a shortcut to the rise of Chinese tire brands.

"2017 China International Tire and Aftermarket Exhibition" has three major points of view

One Aspect: Bringing Out China's Outstanding Brands to Showcase China's Power

Unlike other traditional tire exhibitions, this year's well-known large-scale tire companies in China participated in all of the exhibitions and exhibited the most advanced products and technologies in the Chinese tire industry.

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Among them, Zhongce Rubber exhibited China's first cloud network smart tires, which can be used to real-time understand the dynamic data of smart tires on cloud buses on trucks and buses.

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Exquisite tires exhibited dandelion tires, graphene tires, run-flat tires, self-healing tires, and rainy season tires, which fully demonstrated the unparalleled advantages of exquisite tires in the development and application of new tire technology and new products. .

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The racing wheel Jinyu exhibited a technology frontier tire with professional off-road racing tires, Chinese labeling-approved tires, run-flat warranty and IDIADA double A-level certification from Europe.

Sen Qilin showed aviation tires, graphene tires, 20-inch run-flat tires, anti-puncture tires, and a full range of racing tires.

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Triangular tires showcase high-performance run-flat tires that are fully marketed in China, low-roll resistance, high wet-skid commercial tires, and studded snow and ice tires that are popular in North America and Europe.

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Aeolus Tire exhibited new products manufactured under the Pirelli Tire Patent Technology Licensing Agreement after the integration of Aeolus and Pirelli Industrial tires (PTG), and featured products such as the 2.7-meter-diameter engineering smart tire.

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At the Wanli booth, Wanli Tire brought a secret weapon - the debut of the high-performance racing series GR391. In addition, Wanli Tire also demonstrated drift tires, home and commercial tires.

Jiangsu GM exhibited products such as graphene tires, Eucommia tires, snow tires, electric car tires, scooter camouflage tires, and semi-hot melt sports car tires.

Double Star Tire exhibited CROSSLEADER safety tires and special fire-resistant tires for oil, heat, flame, and chemical resistance.

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Guizhou Tire exhibited missile vehicle tire “Far Fire D07” and Dongfeng Warrior military vehicle tires, and invited representatives of the military vehicle manufacturers to explain the product knowledge of the Eastern Warrior military vehicle and its supporting forward tires.

Pu Lin Chengshan exhibited a smart polymer memory rubber. In ordinary tires, applying a layer of smart polymer repair compound can make the tires not get rid of air even if it is struck by sharp objects during driving. It can improve the ability of high-speed anti-knock, high-temperature anti-knock and anti-puncture resistance.

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Fengyuan Tire exhibited carbon nanotube green tires and all-round safety tires. The carbon nanotube green tire not only has a high thermal conductivity, high electrical conductivity, and high wear-resistant "three-high" performance, but also solves the problem of electrostatic discharge of high-end vehicles.

Shandong Yinbao displayed the off-road e-seat's most comprehensive off-road tire Commissory 3000, COC China cross-country champion Thruster assaulter tires, and the ultimate off-road modification tire Lu Ze 3200.

Qingdao Meijier Rubber exhibited a meridional agricultural tire, radial engineering tire, and forestry tire.

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China International Tire & Aftermarket Exhibition is the VIP event of China's tire industry, which is the first-class "China High-end Brand Tire Exhibition" in the tire and aftermarket industries. Exhibitors are leaders in China's tire industry. Each brand has its products and technologies leading the Chinese tire industry. A good company's release of new products and new technologies represents only the individual entities. All the best companies in the industry, together with all outstanding companies in the industry, can jointly publish new products and technologies, which can fully reflect the overall development level of the Chinese tire industry at this stage. Through the exhibition, the leaders of the Chinese tire industry gathered to jointly promote the Chinese tire brand and jointly discuss the development of the industry.

Watching point two: entertaining and letting the audience learn tire knowledge

At the same time, various exhibitors also arranged a variety of interactive activities that were scientific, interesting, and entertaining.

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For example: Zhongce Rubber set up a space shuttle mobile service vehicle in the stadium activity area. Visitors can see the advanced equipment in the car. At the same time, professional technicians perform on-site demonstrations such as service tire abortion and balancing; Exquisite tires have a roll-off experience zone. Customized roll-off resistance demonstration vehicles can be used for comparative riding experience, allowing consumers to more intuitively experience the effect of roll resistance on tire fuel economy performance; Qingdao Sen Unicorn tires will write tires with distinctive characteristics. Hiphop lyrics, showing the strongest notes of Chinese tire manufacturing strength through live rap performances; triangular tires to help the association's national brand activities, specifically increasing the interactive game of playing on-the-spot quests and acquiring the tire knowledge of the tires; racing wheel Jinyu launched a hand-made badge DIY activities, on-site scanning of two-dimensional codes to print photos, hand-drawing colorful pictures, hand-made personalized small badges; Fengshen tires for the audience on-site sand painting shows about the brand and restructuring of Fengshen tires and Pirelli industrial tires. Story; Double Star Tire will demonstrate the function of stab resistance, and the audience can use the drill bit Tire does not leak; Chengshan tires show car on-site pressure nail board, and brings interesting bidding and prize-winning games to the audience; Wanli Tire sets up a D1GP racing boutique cabinet, and there are Wan Lige doll interactive and racing girl performing on the spot. Fengyuan Tire has arranged a wonderful cosplay performance to allow the audience to experience the experience of the black technology tires in "Starship"; Jiangsu General Technology has adapted the audience to sing live songs "Tire Is Self-Strengthening" and "Quality Trilogy Classic". Let the audience in the happy learning tire related knowledge, in-depth understanding of the rapid development of China's tire brand.

Aspect 3: Opening Upstream and Downstream Leading the Industry

The vitality of the tire runs through the original car market, distribution channels, replacement markets, consumer use, and after-sales maintenance. To this end, the exhibition also held "OEM upstream and downstream roundtable talks", "2017 Rubber Technology Summit Forum", "2017 China Rubber Tire Capital Forum" and "2017 China Tire Distribution Channel Innovation Forum and 2017 China Top 100 Tires Steam service shop award ceremony." The 2017 China International Tire and Aftermarket Exhibition held a number of industry forums to open up the interaction between upstream and downstream industry chains, and helped China's outstanding tire companies and car companies to collaborate and seek common development. Through various companies, they shared the latest technology and experience in the industry. Drive the whole industry to take off together; through the tire distribution channel reform forum and other forms to continue to promote China's tire and automotive aftermarket transformation and upgrading, and healthy development.

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For a long period of time, tires made in China by many domestic consumers have always been a symbol of cost-effectiveness. And it is taken for granted that the label "price is advantageous but performance is generally good". They do not know that the rapid development of domestic tires in recent years has achieved remarkable results. The 2017 China International Tire & Aftermarket Exhibition focused on the advanced technologies and products of Chinese high-end brand tires, and launched online and offline joint efforts to enable more consumers to understand China's outstanding tire brands and reverse consumers' tires in China. Prejudice, making more consumers more willing to use Chinese tires, so that the Chinese tire industry is truly big and strong; 2017 China International Tire and Aftermarket Exhibition provides excellent Chinese tire companies with a variety of perspectives and a variety of ways to promote The platform will better promote the different personalities and characteristics of each company and expand the influence of China's outstanding tire companies.



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