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In recent years, features that were once exclusive to high-end vehicles like the BMW 5 Series, 7 Series, and Mercedes-Benz S-Class have started to make their way into mid-range models. Recently, a luxury version of Excelle has hit the market, offering advanced features such as visual parking radar, Bluetooth connectivity, in-car TV, and DVD systems. This new model brings a stylish, fully equipped, mid-size sedan to consumers, setting a new standard for value and comfort.
With its rich feature set and competitive pricing, the Excelle has quickly gained popularity, proving to be a strong contender in the market. The introduction of such high-end features on a mid-sized vehicle is a first in China, signaling a shift toward more personalized and refined choices in the automotive industry.
According to data from the Shenzhen Vehicle Administration Bureau, the performance of Shenzhen's auto market closely mirrors that of international mature markets. Mid-size cars now account for over 40% of the passenger car market in Shenzhen, with 1.8-liter engines gaining traction and gradually taking control of the segment. A recent survey by market analysts revealed a growing demand for more luxurious and personalized mid-size cars, as many owners still feel that current domestic options fall short of their expectations.
Among those surveyed, over 48% of current or potential buyers believe that a 1.8-liter engine strikes the perfect balance between economy, safety, comfort, and performance. High-end 1.8L mid-size cars are particularly appealing, though some still find the configurations lacking in meeting their full needs.
To address this gap, the Excelle Deluxe Edition was introduced, tailored specifically for those seeking a more personalized and luxurious driving experience. Since January, Excelle has stood out in Shenzhen’s mid-size car market. According to sales figures, Excelle sold over 40,000 units nationwide from January to July, far surpassing other mid-size competitors. In Shenzhen alone, it sold 2,426 units during the same period, consistently selling more than 300 units per month, making it one of the top-selling models in the region. (Begonia)