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In recent years, luxury features once exclusive to high-end models like the BMW 5 Series, 7 Series, and Mercedes-Benz S-Class have started appearing in mid-range sedans. Recently, a premium version of the Excelle hit the market, equipped with features such as visual parking radar, car Bluetooth connectivity, built-in TV, and DVD systems. This new model offers a customized, vibrant, and full-featured mid-size sedan that caters to evolving consumer demands.
With its rich configuration and competitive pricing, the Excelle has quickly gained traction in the market. The introduction of such advanced and luxurious features in a mid-size vehicle is a first in China, signaling a shift toward more personalized and upscale options in the segment. As mid-size cars become more fashionable and tailored to individual preferences, they are expected to drive a new wave of growth in the automotive market.
According to data from the Shenzhen Vehicle Administration Bureau this year, the performance of the Shenzhen auto market closely mirrors that of international mature markets. Mid-size cars now account for over 40% of the passenger car market in Shenzhen, with 1.8-liter engines becoming increasingly popular and gradually dominating the segment.
A recent survey by market analysts revealed a significant gap in the domestic mid-size car market. Many owners and potential buyers expressed that their needs for "luxury and personalization" are still unmet. Among those surveyed, over 48% felt that a 1.8-liter engine strikes the perfect balance between economy, safety, comfort, and performance. High-end 1.8L mid-size cars are particularly appealing to them, though many still find the configurations lacking in some areas.
To address these specific consumer demands, the Excelle Deluxe Edition was introduced, offering a more tailored and personalized option. Since January, Excelle has stood out in the mid-size car market in Shenzhen. According to sales data, Excelle sold over 40,000 units between January and July, far surpassing other mid-size models. In Shenzhen alone, it sold 2,426 units during the same period, maintaining monthly sales above 300 units and becoming the top-selling single model in the region. (Begonia)