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**Autodesk's New Headquarters: Breathing Life into Portland's Industrial Heart**
When it comes to staying ahead in tech innovation, being in the right location is key. It’s not just about proximity to resources—it’s about immersing yourself in a community where you can connect deeply with customers and draw inspiration from others tackling similar challenges. For Autodesk Portland, this meant relocating to the heart of something special: the Central Eastside Industrial District.
The tech giants of the Silicon Forest have long favored suburban settings—large campuses or office parks far from the city center. But our customers—the designers, manufacturers, and emerging cloud software pioneers—are increasingly concentrated in urban hubs. So, we decided to move closer to them. And there was no better place than Central Eastside—a vibrant melting pot of creativity and craftsmanship.
Our new headquarters is housed in the iconic Towne Storage Building, a stunning red-brick structure that speaks volumes about Portland’s rich industrial heritage. This building isn’t just a landmark; it’s a symbol of resilience and progress. As we settled into this historic space, we knew we had to honor its past while shaping its future.
Using our own tools—like ReCap, 3ds Max, and Revit—we created a virtual model of the building to guide its transformation. This digital blueprint helped us anticipate potential issues during construction and ensured every detail aligned with our vision. But more importantly, it allowed us to foster empathy for those who would ultimately inhabit the space—the architects and builders themselves.
Inside, we wanted more than just functional office space. We wanted a place that felt inspiring, inviting, and uniquely Portland. So, we brought employees into the design process, tapping into their ideas and preferences. From color palettes to furniture choices, their input shaped every aspect of the interior.
One of the standout features is the main staircase, inspired by a rough-hewn metal part. It’s a nod to the manufacturing roots of the area and serves as a reminder of the craftsmanship that defines this district. Even the materials reflect our commitment to sustainability and local pride. We incorporated reclaimed Douglas fir from Centennial Mills across the river, adding warmth and authenticity to the design. A retired couple even crafted custom picnic tables using the same material, turning them into a beloved gathering spot within our space.
But perhaps the most exciting addition is the PIE Shop, a startup incubation program on one floor. This initiative partners with Portland Incubator Experiment (PIE) and Uncorked Studios to support emerging businesses. These startups gain access to our team, tools, and technology, helping them visualize their products and refine their production processes. It’s a chance for us to give back to the community while fostering innovation.
We’ve also embraced another initiative close to our hearts: hosting the Innovation Quadrant in Portland. This diverse collective brings together inventors, educators, and creators passionate about improving the world. Their dedication mirrors our own mission to imagine, design, and build a better future.
Standing in this space, I’m struck by how seamlessly our mission aligns with the proud industrial legacy of this neighborhood. It’s a reminder that progress doesn’t erase history—it builds upon it.
As we settle into this new chapter, I can’t wait to see what unfolds. There’s magic in the air, and I’m confident we’re poised to create something extraordinary.