Delfast, a leading name in the electric bike industry, has announced a major shift in its business strategy. The company is now focusing all of its efforts on developing and improving one flagship model — the TOP. This decision marks a new chapter for Delfast as it moves away from multiple models to concentrate on creating the best possible electric bike on the market.

This change means that several of Delfast’s popular models will be discontinued. Starting November 1st, the B2C lineup including Prime (a Guinness World Record holder), Offroad (E-Bike of the Year 2019), TOP 2.0 (2019 Bestseller), and Cross Dirt (often referred to as “Sur Ron’s Killer”) will no longer be available for purchase. To make way for this transition, Delfast is running a special sale from October 1st to October 31st, offering customers a final chance to buy these iconic models at discounted prices.

For founders Daniel Tonkopiy and Serhii Denysenko, this move is not just about streamlining production — it's a strategic decision aimed at long-term growth. The pandemic prompted a reevaluation of their business approach, leading them to focus more on innovation and quality. Despite strong sales across their product line, they believe that concentrating on the TOP will allow them to create something truly exceptional.

"There's a solid business reason behind this choice. The TOP accounts for 81% of our sales, so we're putting all our energy into making it the best electric bike ever,"

explains Daniel.

The goal is to push the boundaries of what an electric bike can be — increasing power, speed, comfort, and design to create a truly smart and reliable vehicle. While the TOP will be the main focus for B2C clients, Delfast will continue producing and selling its B2B model, Trike, and working with the B2G sector. The TopCop, a specialized version of the TOP designed for law enforcement, is also still in development.

Delfast assures its customers that this change won't affect existing orders or support. All previous orders will be fulfilled on time, and warranty and customer service will remain unchanged. In fact, the company continues to offer a lifetime warranty on its 2020 models.