Handi - a reputable brand in the lube industry, a galloping horse in the industry. Since the 1990s, Han Di began to step into the lubricants field. After more than ten years of precipitation, Han Di Group has won the praise of “China’s fourth barrel oil” for its superior upstream production capacity. Despite this, as a dream-hunter for the revitalization of the Chinese lube industry, Han Di has never stopped on the road to excellence.

In the past year or so, Han Di has been making efforts to develop the high-end finished lubricants market. Handi Lubrication Technology (China) Co., Ltd. and Handi Lubrication Technology (Taicang) Co., Ltd. have launched the “Hydrogen, Hydrogen” series of steam engine oils that have been blended with base oils produced using advanced Hydrophorite technology. , diesel engine oil and industrial lubricants, etc., the product has excellent lubrication properties and anti-wear properties, the degree of protection of the machinery can be significantly increased by more than 20%.

Handi Lubricating Oil Brand Promotion Conference Handi Lubricating Oil Brand Promotion Conference

At the time of the rapid development of Lubricants in Handi, the channel market is also growing. Dealer stores across the country have mushroomed and have joined the Han family. Adhering to the concept of “representing the value of the channel and existing for the user experience”, Handi Lubricants is committed to building a national high-end brand, adheres to the long-term development path, and seeks win-win results with distributors.

In the second half of 2016, Handi Lubricants launched “Hundred City Hundred Stores” and “5+5 Plan” and selected one hundred terminal stores in one hundred important cities across the country to create Handi Brand Image Stores. The province will focus on supporting five large-scale distributors. Each dealer will focus on supporting five terminal stores, form a network-covered sales system, launch a full-scale offensive in the north and south, and quickly deploy the national market.

Up to now, Handi Lubricants has held nearly 50 series of brand promotion conferences for “Continuing Quality, Creating Profit and Winning the World” in more than 20 cities in more than 10 provinces. Since Zhengzhou Station started its first shot at the brand promotion conference of “Continuing Quality, Creating Profit and Winning the World” on June 22nd, this “Hydrogen Cyclone” took advantage of the thunder and swept across East China, Central China, North China, Southwest China, and Northwest China. Wherever he went, there was a sensation in the audience, setting off a hot spot on the spot. The brand promotion will be an important part of Handi's lubricants to shape the national brand image and respond to market competition. This not only further expands the influence of Handi Lubricants on the channel terminals, but also reinforces the national high-end brand status of Lubricants in Handi.

Focusing on its own industry chain, using technology innovation to lead the future, and channels and customers "win in the starting point", this is the unremitting pursuit of Han. Handi Lubricants adheres to the product marketing channel layout, market brand promotion, and high-quality supply chain to create a step-by-step approach to higher brand goals. Handi Lubricants will continue to focus on investment channels and terminals, continue to invest in the industry, and fight the blue ocean in the market!

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