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The time has entered the fourth quarter of 2009. Although the haze brought by the financial crisis to the Chinese economy has not completely dispersed, it is a busy scene in Xinhecheng: high-speed operation of production facilities, new project construction is in full swing, and enterprises The employee’s face was filled with a confident smile. It is understood that in 2008, New Hecheng’s net profit increased significantly by 1710.7% year-on-year, ranking second in the total profit of the SME board and ranking first in earnings per share. Although affected by the financial crisis, the vitamin market once fell into a recession in the fourth quarter of last year and the first quarter of this year. However, since the second quarter of this year, with the pharmaceutical industry taking the lead in getting to the bottom, new and well-established products have shown good prices and prices. situation.
According to the reporter’s observation, seeking “permanent†in “changing†is the mystery of the rapid development of the company.
Its "unchanged" is that Xinhecheng insists on the same goal from beginning to end, that is, to turn the company into a world-class pharmaceutical company and become a "chemical and pharmaceutical expert and an emissary of nutrition and health care." With the persistent pursuit of this goal, Xinhecheng has made one major breakthrough in the field of chemical medicine. From the initial oxymethylene (the main raw material of vitamin E) to the subsequent isophytol alcohol, geranyl ester, beta-carotene, etc., Xinhecheng quickly broke the monopoly of foreign products with a series of creations and inventions. Development and growth have effectively changed the pattern of the vitamin industry in the world.
And it is "permanently new" because it has never ceased self-reflection and self-adjustment with the development of the enterprise and the advancement of the target process. This spirit of active change has permeated every aspect of the company's production and management. .
Faced with the great changes in the global economic environment, the company’s president, Hu Bojun, told reporters: To change strain, it is a new and unchanging posture. Xinhecheng’s “change†will mainly be reflected in three aspects: product structure optimization, production layout adjustment, and production mode transformation.
In the aspect of product structure, Xinhecheng has now formed a product system of four series of dozens of varieties including feed additives, food additives, pharmaceutical intermediates and raw material medicines, and spice essences. Hu Baixi said that in the field of feed additives, Xinhe Cheng is now the leading industry leader, and its NHU brand has a strong international appeal and the market is stable. The food additives and their extension products are the focus of the next step for Xinhecheng. Compared with feed additives, although food additives have higher barriers to entry and quality requirements are more stringent, market expansion is more difficult, but product added value is higher and market space is wider. China's current market for food additives is almost monopolized by imported products. Its status is similar to that of the feed additives industry ten years ago. What Xinhecheng needs to do now is to re-interpret its success in the field of feed additives in the field of food additives. In 2008, New Hecheng Food Additives was applied in the “Nutrition Express†launched by Wahaha Group and had its own first ace customer. With the advancement of food additives, there are new and advanced flavor essence products. Xinhecheng's independently developed products such as linalool series and beta ionone have gradually opened up in domestic and foreign markets. At present, the company's first phase spice spice production project in Huaifang, Shandong Province, can be put into production this year, and it is expected to achieve sales of 700 million to 800 million yuan next year. It is expected that annual sales after the completion of all projects within 3 years can reach 1.8 billion yuan.
The adjustment of the new Hecheng production layout is carried out in conjunction with the optimization of the product structure. Five years ago, New Hecheng bought the first piece of land in the Shangyu Industrial Park. From then on, it stepped out of the first step in the adjustment of the layout. Since then, the company has established seven modern production bases in Shandong, Anhui, Hangzhou, and Beijing. Its Xinchang old factory is located in the county town, subject to environmental constraints, production capacity has been gradually shrinking, currently retaining a small part of the product; the main products of food additives, feed additives and pharmaceutical health products and other production lines have been relocated to Xinchang Meiluo Industrial Park; Vitamin A, carotenoids and some fermented products enter the production base of Shangyu; pharmaceutical intermediates and raw material medicines and spice essence products are mainly produced at the Shandong base. A reasonable production layout has laid a solid foundation for the company to expand its market in a wider range and seek a broader development space.
The change of the new Hecheng production method is not only reflected in the technical transformation and equipment upgrading of the old production line, but also reflected in the construction of new projects. After long-term and tireless exploration, Xinhecheng has already bid farewell to the extensive production methods with high pollution and high energy consumption in the past. All new construction projects adopt continuous and pipeline production, and adopt a fully automatic control mode to achieve environmental friendliness and Sustained development provides protection. In recent years, Xinhecheng has achieved a series of major achievements in the development and research of new green technologies and has been applied practically in production. The development and industrialization of the vitamin E green production process won the first prize of the Science and Technology Award from the China Petroleum and Chemical Industry Association. The high-tech industrialization of vitamin A microcapsules project was awarded the “National Ten Year Achievement Award for High-tech Industrialization†by the National Development and Reform Commission.
This Pants made of knitted material are one of the two basic forms of lower clothing. With the development of the Times, people's wearing has changed a lot. From the original simple heat preservation type to a more fashionable and beautiful development,and the Knitted Wide Leg Pants.the Knitted Straight Leg Pants.teh Knitted Flared Pants appeared.
Every time he visits Zhejiang Xinhecheng Co., Ltd., there will be a special feeling: It will make people feel as familiar and cordial as ever, and will continue to create changes and novelty.