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At present, Guangdong Province will speed up the strategic adjustment of economic structure and promote industrial transformation and upgrading as the main theme of Guangdong's economic development at this stage. Xue Xiaofeng, secretary of the Zhongshan Municipal Party Committee, clearly stated at the symposium on promoting the development of new professional towns in the city that the municipal government will be a professional town. Transformation and upgrading are the focus of work. The professional town economy is the basic support of Zhongshan's economy. Zhongshan has 16 provincial-level professional towns and 35 national-level industrial bases. The total production value of professional towns accounts for 72% of the city's total, and the contribution tax reaches 65%. As one of the most representative professional towns in Zhongshan, Guzhen Town has developed into a famous lighting capital in China and abroad. There are tens of thousands of lighting manufacturing and sales related enterprises (including individuals), and the number of related industries is nearly 100,000. . In 2014, Guzhen Lighting Industry achieved an output value of 16.08 billion yuan, accounting for more than 70% of the national lighting market share, and exported to more than 130 countries and regions. However, as a traditional manufacturing town, Guzhen is still in the middle and low level of industrial agglomeration. In the long-term development process, it also accumulates development modes and structures such as low industrial level, fierce disorderly competition, and weak support of factors. problem. These problems are also common in other professional towns in Zhongshan. Under the new economic normal, how to transform and upgrade the professional town industry, accelerate innovation-driven development, and build a new professional town is an urgent problem to be solved. Through the exploration and experience of the industrial transformation and upgrading path of typical professional towns and towns, it also has important reference value for the transformation and upgrading of other professional towns and the improvement of industrial competitiveness. The problems existing in the lighting industry of Guzhen First, the lack of high-level talents, the ability to innovate needs to strengthen nearly 10,000 lighting enterprises in Guzhen, except for Huayi, Yuhua, Qilang and others who have their own R&D design teams and laboratories. Some SMEs lack professional talents, and their ability to innovate needs to be strengthened. The ancient town is a professional town for production. The urbanization is not as big as the big city, and it is far away from the central city of Zhongshan. It is not easy to introduce and retain talents. In addition, from the perspective of the entire lighting industry in Guzhen, the investment in innovation and scientific research is still relatively small, and most SMEs are still in the initial stage of assembly and imitation, and their innovation ability is insufficient. In addition, many local lighting business owners still have the awareness of small farmers who are small and well-being. The company is conservative and lacks the ability to innovate. It gradually loses its competitiveness in the increasingly competitive market environment. Second, the market competition is intensifying, and the industrial status is shaken. Due to the small area of ​​the ancient town, it is difficult to accommodate more lighting enterprises. Under the free competition of the market, the lighting industry continues to spread to the surrounding Xiaolan Town and Henglan Town. As of the first half of 2014, there were 25 lighting enterprises above designated size in Henglan Town, accounting for 34.2% of the total industrial enterprises above designated size; the total industrial output value was 616 million yuan, accounting for 19.6% of the industrial enterprises above designated size. Similarly, Jiangmen City, which is adjacent to Zhongshan City, has also seen an upward trend in the lighting industry in recent years. It has established a green (semiconductor) light source industry base in Guangdong Province to develop LED epitaxy, chips, luminescent materials, automotive electronics and solar photovoltaic cells. Building a green light source industry base. In addition, a large number of well-known LED lighting companies around the Pearl River Delta emerged, such as Dongguan's Qinshang Lighting, Shenzhen's Spike Optoelectronics, etc. These LED-based companies have strong technical strength and established their own industry brands. In contrast, Guzhen lighting companies are slower in the development of LED. With the continuous development of the lighting industry technology, the traditional lighting industry in the ancient town developed from traditional family workshops faces competition and challenges in other regions. Third, the urban development space is limited, the transportation facilities are not perfect. The total area of ​​the town is only 47.8 square kilometers, and the construction land is only 32030 acres. By 2020, the scale of land use for the whole town will be about 500 mu, and the development intensity will reach 50%. Land resources are in short supply, land prices are much higher than other towns, and land use costs are too high. The lack of land resources and limited development space have become a bottleneck for the continued expansion of the scale and long-term development of Guzhen Lighting. In addition, the road traffic in the ancient town is crowded, the parking is difficult, and the public construction facilities are insufficient. The current transportation facilities are far from meeting the needs of massive lighting logistics. These have become the bottlenecks of the ancient town from the traditional lighting manufacturing town to the international lighting procurement exhibition and trade center. Fourth, the brand awareness needs to be strengthened, the lack of leading enterprises as early as April 2000, the ancient town registered the collective mark of Guzhen Lighting, but due to insufficient publicity, the influence is not enough, resulting in this collective trademark is still shelved, there is no real formation area Brand. More than 99% of the lighting and lighting industry in Guzhen is a small business, and there is no listed company. Most enterprises have small output values, and they mainly take the low-end route in market positioning, making it difficult to establish their own brands. There is no leading enterprise in the cluster that has the core technology and owns the brand, can drive the upstream and downstream industry chain supporting and aggregate development, lacks the wind vane of industrial development, and cannot form a joint force, so that the entire regional industrial cluster lacks the leading power in the international and domestic market competition. Guzhen Lighting Industry Transformation and Upgrade Strategy 1 2