Amazon plans to open a store in New York, but Southeast Asia Fashion E-commerce has opened a Zalora store in Singapore. Zalora was launched in 2012 and said it already has more than 2 million customers and launched its first physical store in Singapore's upscale shopping mall later last week. This is the first physical store in the area for online retailers. The Zalora Store aims to increase the popularity of its website among local consumers.
Analysts said that with the increase in Internet access and the proliferation of low-cost smartphones, e-commerce in Southeast Asia will be booming in the next few years, especially in populous emerging markets such as Indonesia. Zalora has localized its website for Singapore, Malaysia, Indonesia, Thailand, the Philippines and Vietnam, and provides accessories for various international brands of apparel, shoes and graphic arts. Zalora focuses on stylish men and women in their 20s. Zalora's Costa declined to provide detailed information about earnings or revenue. It is unclear how popular the Zalora Store in Singapore is. However, Costa said that he was satisfied with the company’s response so far. He said: "Shopping is a national sport in Singapore and there are many customers."

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