A few days ago, the Xinjiang Regional Corporation of FAW Trading Corporation held a delivery ceremony in Urumqi, marking the official entry of the Liberation III heavy trucks into the Xinjiang market. This event signifies a new chapter for green and environmentally friendly transportation in the region, setting the stage for the broader development of FAW's Liberation truck products in the western market.
To better tap into the growing potential of the western market and increase FAW’s market share in this region, the Xinjiang Regional Corporation has been actively leveraging opportunities presented by the national development initiatives, large-scale infrastructure projects, and the expanding expressway network. These developments are expected to boost demand for commercial vehicles, helping FAW further solidify its position in Xinjiang.
Since the beginning of the year, with stricter emission regulations across the country, FAW Trading’s Xinjiang team had already prepared extensively for the launch of the Liberation III models. They have worked closely with local dealers to develop marketing strategies and promote the new product line. In addition, considering the harsh weather conditions in Xinjiang—such as strong winds, sandstorms, and cold winters—the Liberation III trucks have been tailored to suit the region’s tough road and construction environments, ensuring they meet the specific needs of local users.
As one of the first companies to receive the Liberation III trucks in Xinjiang, Xinjiang Tianye Xinyuan Road Transport Co., Ltd. has been using FAW Jiefang trucks since 2004. Over the years, the company has benefited from the reliable quality and excellent after-sales service provided by FAW, which has helped build long-term trust. Today, the company owns a fleet of 104 Aowei trucks, showcasing the brand's lasting appeal.
At the handover ceremony, leaders from FAW-China Trade Co., Ltd. emphasized that the mass introduction of the Liberation III trucks into the Xinjiang market reflects the growing recognition and trust from local users. The launch is also expected to significantly boost the growth of the Liberation III product line in the region, reinforcing FAW’s presence in one of China’s most dynamic markets.
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