The Bosch Group recently released preliminary figures for its 2014 financial statements. The company’s 2014 sales increased by 6.2% to EUR 48.9 billion. Excluding exchange rate factors, sales growth can reach 7.2%, and exchange rate factors affect about 500 million euros. In addition to the growth in sales revenue, Bosch as a leading technology and service provider, the company's profitability has also made progress in 2014. The data shows that the Bosch Group's pre-tax profit was nearly 3 billion euros, and the EBIT margin was 6.1%. After adjusting for one-time non-recurring items, the profit rate increased by 1 percentage point from 2013.

Bosch realizes simultaneous sales growth in 2014
Bosch realizes simultaneous sales growth in 2014

“Despite the global economic downturn, we have still fulfilled our goals for 2014.” Dr. Volkermar Dunner, Chairman of the Board of Bosch Group, said, “The success of the past year has benefited from the implementation of innovation strategies. In 2014, Bosch The market position and competitiveness of the industry have been improved in many areas.” In addition, the acquisition of Bosch Home Appliances and ZF Steering will further consolidate and strengthen the Bosch Group in both high-growth areas of smart home and autonomous driving. In the leading position.

Development of Business Units in 2014

According to preliminary data, the automotive and intelligent transportation technology business (the past automotive technology business) achieved a development target that was twice the market growth rate with a comprehensive and comprehensive combination of components, systems, and services. The energy and construction technology business was basically the same as last year. The consumer goods business was also successful in 2014 with its professional power tools and measurement tools. The overall sales of industrial technology business were lower than 2013, but if the impact of the sales of Bosch Rexroth pneumatics business sold in the year was excluded, the sales volume of the business unit in 2014 was actually slightly higher than that in 2013.

Strengthen local development Asia-Pacific growth leader

In 2014, Bosch Group's sales in the Asia Pacific region increased by 17%. Excluding the impact of exchange rates, the growth rate was nearly 20%, ranking the first in Bosch's global regional market. On the other hand, Asia Pacific has also played an increasingly important role in Bosch's global strategy. Through the continuous investment and deepening of localization strategy, Bosch plans to double its sales in the Asia-Pacific region by 2020. Among them, China, as the most important market in the region, will become the backbone of this goal.

Seize Business Opportunities and Seek Technological Breakthroughs

In the coming years, the Bosch Group will strive to seize business opportunities and demonstrate its strengths in the areas of interconnection, automation, electrification, energy-saving and emission reduction as well as in emerging markets.

“The market and technological environment are undergoing extensive and far-reaching changes, and Bosch is also actively involved.” This is particularly true for the automotive and intelligent traffic technology business. Dr. Dunner also said: “Automation, Interconnection, and Electrification are The future trend of automotive and intelligent transportation.We will provide a series of solutions for this purpose, including various components, systems, software solutions and services.In combination with Bosch's system integration capabilities, this means that we are in comparison with other companies. Provide customers with a leading edge in providing innovative mobility solutions.”

These solutions include a software-based business model, such as fleet management, which allows customers to more effectively plan vehicle repairs and maintenance while increasing vehicle usage. In addition, new business models include new concepts for traffic and travel, enabling users to choose the right travel mode based on their environment. For example, users can choose how to combine carpooling with public transport or taxis.

In the development of innovative solutions, the Bosch Group has always attached importance to the localization of emerging markets. “In 2015, innovation is still the main driving force for our sales growth. The localization of each market will continue to play an important role,” said Dr. Dunner.

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