The most authoritative award in China's marketing and communications industry – the results of the preliminary review of the 2014 Effie Awards in Greater China were freshly released. The large-scale racing event of “Flying over the Glaciers and Launching Dreams” of Longxi Technology was successfully nominated for the nomination.

Effie Awards: "Oscar" in Marketing Communication

The Effie Award was established in 1968. It is a special advertising award set by the American Marketing Association of New York in recognition of the advertisers and advertising companies that have reached advertising targets each year and achieved outstanding results. Since its inception 33 years ago, the Effie Award has been widely established in 15 countries around the world. It has become the only authoritative advertising award based on advertising effectiveness in the world. Winning the Effie Award means winning the market challenge.

In 2003, the China Advertising Association and the American Marketing Association formally signed an agreement to introduce the Effie Award to China. The China Effie Awards are completely in line with international standards. They perform the same assessment criteria and use the same logos in the United States, Europe, Asia, the Americas, and other countries. They have the same international authority and are the only international awards officially introduced in China. "Oscar" for the marketing communications community.

2014 Effie Awards: Unprecedented

The 2014 Effie Awards featured “ChangeNow” as a new slogan, with a total of more than 30 categories including “Products and Services”, “Tourism Attractions and Real Estate”, and grand prizes.

The participating units almost covered all the most powerful brands, media, and marketing agencies in Greater China, including Procter & Gamble, Unilever, Lenovo, Samsung, Xiaomi, Baidu, Tencent, CCTV, and Blue Cursor. Nearly 800 leaders, brand names, media, marketing agencies, and public relations agencies in Greater China (including Hong Kong, Macao and Taiwan regions), and Xuan Asia International and major 4A agencies.

In 2014, there were more than a thousand entries, 60% more than last year, the participating brands grew by 45%, the participating agencies increased by 35%, and the participating advertisers achieved a growth rate of 70%. The number of participating cases, participating units and participating brands The number of participating brands has hit the highest in the calendar year.

At the end of August 2014, the 2014 Effie Awards for Greater China was held in Beijing. After more than 200 industry experts selected for a week of online screening, five senior industry experts in the industry conducted rigorous, fair, scientific, and systematic reviews, and in a total of more than a thousand cases, a total of 364 cases emerged. Among them, Long Hao Technology and Michelin join hands to nominate the list of nominations for agriculture and industry, and will accept 60 ultimate judges of the industry with many world-class brands.

Longxun Technology: Fly Over Glaciers to Inflate Millions of Communication Forces

On January 12, 2014, Longxi Lubricants launched a new series of high-end motor oil products, "Long Yu Supreme," which witnessed the world record of Xie Yujun's "Flying Glacier" car. On the day of the live broadcast of more than 40 minutes and letting the NBA race give way, "Long Hao Lubricant LOPAL" has occupied a prominent position of the picture from beginning to end, including more than 50 central and local governments including CCTV and the top five portal sites. The mainstream media have provided in-depth reports on this activity. From activity previews to follow-up fermentation, through news, micro-blogs, videos, and other rich content and forms of reporting, 700 million people have been affected, and hundreds of millions of communications have been successfully shaken. In recent years, the lubricant industry has become the most sensational one.

Looking back at the long-term concern, enthusiasm, and continued support of Longxun Technology, apart from the outstanding marketing itself, it is based on the unparalleled value advantage of Longxi Brand. At present, the three sub-brands of Longxun Technology Co., Ltd.—Longsheng Lubricant, 3ECARE and Kelansu have fully penetrated into the consumer's car life and home life from the aspects of lubricants, maintenance products and environmental protection products, forming a trinity. The full set of solutions is designed to create a better and more comfortable living environment for everyone. With the in-depth implementation of the National IV standard, Long Hao Technology has recently launched a series of complementary products that closely follow the market demand, and will once again write brilliant.

Since 2014, Longyan Lubricants' “Over the Ice River” marketing case has won the "2014 China Outstanding Innovation Award" issued by the Hong Kong Management Association and the Economic Observer, and was shortlisted for "2014 China" jointly initiated by InterBrand and the 21st Century Business Herald. “Best brand building case.” Next, Long Hao Lubricants will participate in the final competition of the 2014 Greater China Effie Awards in Guiyang on October 26th. Let's wait and see!

Liquid Nitrogen Filling Machine

Nitrogen Filling Machine,Liquid Nitrogen Filling Machine,Cans Nitrogen Filling Machine,Nitrogen Liquid Nitrogen Machine

Zhoushan willman machinery technology Co.,Ltd , https://www.zhoushanwillman.com