Recently, due to the fraud of data from Kobelco and the lack of quality inspections of Nissan and Subaru, a myth of "Made in Japan" has collapsed. In fact, the “Made in Japan†collapse in the author’s heart was far earlier than the outbreak of these scandals. When I visited Japan, I bought a well-known Japanese brand ceramic knife, which was about five times the price of similar domestic products, but returned home. After the first half of the use of the blade cracked, and home that the domestic brand of ceramic knife is not used for more than two years but still conscientiously "in the post service." At this point, the author's mind had a suspicion about the myth of "Made in Japan." Ask other people around you, and there are many people who are attracted to buy "Made in Japan" products. After experiencing it, they did not feel much surprised. Despite this, most people are still very much sought after by "Made in Japan." Why is this? The author believes that in addition to the foundations laid down by the fine management of Japanese manufacturing in the past, there is a part of the reason that the Japanese government, the Japanese media, the Japanese people, and even foreigners living in Japan are “deified†to “Made in Japanâ€. Even if it is only a short-term trip to Japan, there will be a tour guide who tells you that the quality of Japanese-made products is good. There are even saying that "First-class products are for domestic and second-grade goods for Europe and America, and third-grade goods are for Asia-Pacific." . This year, the reason why "Made in Japan" is famous all over the world is undeniable that publicity and image packaging have played a major role. However, as some experts put it: “No matter how splendid the brand mythology looks, mythology will eventually be destroyed, and irrational collective behavior cannot be permanently maintained.†Today, “Tiantian airbag doorâ€, “Mitsubishi fuel consumption door†and “King Steel fraud†"The Gate" and "Nissan Quality Inspection Gate" ... The outbreak of a pile scandal has made the "Made in Japan" halo dark. If the “Made in Japan†fall into a depression, the most affected one is the Japanese automobile manufacturing industry. Is this the opportunity for the Chinese auto manufacturing industry to catch up? In this juncture, some people in the industry reported that the "Chinese automobile industry has overtaken the opportunity of the Japanese auto industry." Did the opportunity really come? Is "Made in Japan" really finished? Does China's auto manufacturing perform better than them? I am afraid that no one dares to make this conclusion. The author does not worship "Made in Japan", but he will not blindly "optimistically" think that they will fall down. According to the "Global Top 100 Innovative Companies 2016" released by Clarivat Analytics, a market research institute earlier this year, the United States and Japan accounted for 39 and 34 respectively ahead of other countries. In China, only Huawei ranked first. "Made in Japan" has gone down to the altar. It is just a return of myth to normal, but it does not mean that its 100-year foundation has disappeared. At this time, on the other hand, China’s auto companies, such as Geely, Chang’an, and Great Wall, are seeking breakthroughs on the road to building Chinese brands and have achieved notable achievements. As a result, Chinese brands can stand on the same starting line as "Made in Japan" and begin to have a real competitive strength. Here, the author would also like to remind one that the “Made in Japan†crisis shows serious deficiencies in the integrity, response and decision-making mechanisms of related companies. Although China’s auto companies did not reveal similar negative news, it does not mean that we do not have similar defects. . "Zhou Shu" said: "Before the vehicle is overwritten, the vehicle is stopped." It is necessary to learn lessons from other people's cases and do a good job of every job with the attitude of perfection before it is possible to win in a new round of competition. In the end, with the words of Fu Yuwu, Chairman of the China Association of Automotive Engineers, and his own brand, he said, “The Chinese auto industry has increased confidence.†The self-confidence he said includes self-confidence, technical confidence, cultural confidence, and self-confidence. And system confidence. I believe that with these confidences, "Made in China" will really come when it catches up with "made in Japan." KINMAN, a leading manufacturer & supplier in China, specializing in a galaxy of Trailers & Trailer Parts . auto parts auto parts, engine parts, dynamo parts, motor parts, connecting rod, cylinder, piston, crankshaft, engine block, engine pulley NINGBO KINMAN AUTO PARTS CO.,LTD. , https://www.kinmantrailer.com
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